Principles of Marketing Self Learning Modules Quarter 2

Module 1: Defining a Product and Differentiating Product, Services, and Experiences

Module 2: Factors to Consider When Setting Prices and its General Pricing Approaches

Module 3: Structure of Distribution Channels, its Functions, and the Nature of Supply Chain Management

Module 4: Promotional Tools

Module 5: Market Analysis, Planning, Implementation and Control

Module 6: Marketing Concepts and Techniques in Preparing a Marketing Plan

Module 7: Mini-Marketing Plan Presentation