Principles of Marketing Self Learning Modules Quarter 1

Module 1: Marketing Principles, Goals & Approaches

Module 2: Defining Relationship Marketing

Module 3: Value of Customer and Differentiate Strategic and Marketing Planning

Module 4: Macro & Micro-environment

Module 5: Marketing Research

Module 6: Buying Behavior of Individual and Business (Organizational) Customer

Module 7: Market Segmentation

Module 8: Target Market Segmentation and Positioning