Principles of Marketing Self Learning Modules Quarter 2 (Refined)

These modules for ABM specialized subject may be used in the 2nd quarter (if subject is offered in the 1st semester) or 4th quarter (if subject is offered in the 2nd semester).

Module 1: Marketing Principles, Goals and Approaches

Module 2: Defining Relationship Marketing

Module 3: Value of Customer and Differentiate Strategic and Marketing Planning

Module 4: Macro and Micro-environment

Module 5: Marketing Research

Module 6: Buying Behavior of Individual and Business (Organizational) Customer

Module 7: Market Segmentation

Module 8: Target Market Segmentation and Positioning