About this Book
Welcome to the study of communication. Our goals for this undergraduate communication textbook are to: (1) engage you to think about the skills, choices, and consequences of your communication; (2) create a book you will want to read; and (3) convince you that success can be yours if you make solid choices in your communication style. You may not realize how important a good communication style can be. The strength of this book is the inclusion of communication observations from the careers of corporate professionals. These professional sidebars give relevance to the academic concepts and encourage you to improve your communication skills for success. Since you are ultimately preparing for a career, we hope you find the insights valuable and enjoy reading the shared comments of our professional contributors.
This book is designed to help you recognize the importance of your words and actions in communication. We cover topic areas such as intrapersonal communication, language, nonverbal communication, interpersonal communication, presentational speaking, persuasion, interviewing, and team orientation. Each section of the book helps you to appreciate the value of appropriate communication in your personal and professional lives. We use a chatty style to make communication fun for you to learn.
Career opportunities are lost when you fail to recognize your role in the communication process or to use appropriate skills. The ability to talk seems so simple. But, it is not. Once you master the skills of interpersonal and presentational communication, speaking becomes as simple as it looks. The discussions in this book will prepare you to make effective communication choices throughout your life.
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